In a bid to promote messaging app compatibility, Google and some of Europe’s largest telecommunications companies are calling on Brussels to designate iMessage as a “core” service, thereby requiring Apple to ensure full integration with rival messaging apps.

The European Commission, serving as the EU’s executive body, is actively investigating whether iMessage should be added to a list of services subject to the new Digital Markets Act. This potential move would facilitate seamless connectivity with competitors such as WhatsApp.

Currently, iMessage is exclusive to Apple users, known for its distinctive “blue bubble” texts that have become synonymous with the brand. This exclusivity plays a significant role in retaining iPhone user loyalty, particularly among younger consumers. When individuals with smartphones using Google’s Android operating system join an iMessage chat group, all the messages undergo a color transformation, indicating a shift to standard SMS.

Furthermore, Android users experience limitations in functionality, with notable impacts on the quality of videos and photos.