Elon Musk, the world’s richest man and owner of the social media platform X, has stirred curiosity by changing his display name to “Kekius Maximus.” The billionaire, known for his unpredictable moves, provided no explanation for the new moniker or the profile image he adopted—a depiction of Pepe the Frog, a meme often associated with far-right groups.
This unexpected change has sent shockwaves through the cryptocurrency community. A memecoin bearing the same name as Musk’s new alias experienced a dramatic surge in value. While Musk’s social media activity has previously influenced cryptocurrency prices, there is no indication he is directly linked to this particular memecoin.
As a close associate of US President-Elect Donald Trump, Musk’s actions continue to draw global attention and speculation.