As Apple strategizes to compete with the most advanced Android smartphones, Tim Cook and his team might be looking to the fashion industry to redefine the flagship iPhone experience.

Recent information about Apple’s plans for its iOS-powered smartphone indicates a shift in focus. Instead of emphasizing traditional camera specifications or the latest generative AI advancements, the company is concentrating on the aesthetic appeal and design of the device. Apple is reportedly developing a sleek and slim iPhone aimed at appealing to the tech-savvy fashion enthusiasts.

Although the iPhone Slim’s official unveiling is still a ways off, design development, preparation, and initial concept work are already underway. The anticipated launch could be set for September 2025.